Marketers Adopt Social Media

New Jupiter report says nearly half of all marketers will use social media next year.

Key points:

– 48 percent of brand marketers plan to use social marketing tactics in the next year, compared to 38 percent who did so last year.
– To capitalize on social marketing, marketers must harness brand advocates to penetrate social networking sites
– Users between 18 and 34 visit social networks daily
– Thirty percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only ten percent trust advertisements
marketers must create unique campaigns for different sites

More info can be found here:

Thanks to Jonny Bentwood our head of analyst relations strategy for this.

[tags]Jupiter Research, PR, Social Media [/tags]

Categories Technology

3 thoughts on “Marketers Adopt Social Media

  1. Like you needed rationale for being a grifter. I take it the practice tweaks you conscience some David?

    – Amanda


  2. Indeed. I imagine that is directly related to your station there.


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