I subscribed to twitter about a month ago and since then I have received a daily dose of answers to the question “what are you doing” in under 140 characters from two individuals I already knew a little through blogging; Ian Green and Drew Benvie. They were my guinea pigs if you like. A couple of observations. I really do believe this thing (or something like it) will be huge and for kids with time and that adolescent need for regular peer approval and social contact it is a no-brainer. I will be working with my colleagues in the brand teams to understand this even more in the next few weeks. In business I am less sure, but am prepared to believe that there will be a generation of people who find useful this constant stream of personal updates from colleagues, clients and partners. I just can’t see it yet myself. As for Ian and Drew, I really feel I know a lot about them now. Ian is a passionate rower and obviously a driven businessman and Drew’s moment by moment updates (which I received by text) on the Grand National (a horse-race for those outside UK, which I was watching anyway) were brilliant and made me laugh that the medium should be deployed for sports commentary. They are both great family men and enjoy a glass of wine or two and are very funny. But for now guys, I hope you don’t mind if I switch you off from the text updates and just visit you via the web page when I choose rather than clog the blackberry more than it already is. It has been an absolute pleasure getting to know this much about you though.
Oh, and I have been dying to write that headline for weeks missus.
[tags] Drew Benvie, Ian Green, Twitter, PR [/tags]