We’re conducting a bit of an experiment in October based on the observation that you can’t learn about things that are new to the world or even new to business from books or courses because . . well . . . they are new and so the books and courses haven’t been written yet. The new things I’m referring to are of course Web 2.0, PR 2.0, Social Media the Empowered Consumer, Society 2.0 (call it what you will). We have some views on all of these, but we also know that there’s much more that we don’t know. So the plan (or experiment) is to get a number of people together from all over Europe from the PR industry and compare notes. We have a line-up of Edelman speakers and thinkers who will “show you ours” and we hope that in conversation, workshops and break-outs you will recipricate. We’re looking for 50 people to join (amongst others) Richard Edelman, Rick Murray (who runs our Me2 revolution), myself and a number of outside speakers including Hugh MacLeod of Gaping Void fame in Berlin. We’ll pay for you to come and you can drink and eat on us and see a bit of what is a really cool city. All we ask is full and voluble participation. And if you work for one of our competitors, well we won’t tell your boss if you don’t (though you will go back to that boss with the benefit of exposure to a lot of our IP). We’ll learn from what you are doing and thinking and vice versa. All very new-worldie don’t you think?
[Tags]PR 2.0 Weekend, PR[/tags]