SixtySecondView is a series of occasional one minute (well, some are a bit longer I admit) viewpoints with a communications, research and marketing flavour.
Great final line. I still remember working for a small software company years ago that had a quite strong product, but despite numerous briefings we never even got a mention from the Gartner analyst. We finally got so frustrated we asked point blank why we were omitted from the blessed ‘Magic Quadrant’. He responded, “Well, it doesn’t help that you don’t subscribe to any Gartner services.” So that day, we subscribed to a service we could barely afford and the next report showed us prominently in on the matrix. Magic!
sixtysecondview.blog 
genius! have had this open in my browser all weekend to watch it and it didn’t disappoint.
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Great final line. I still remember working for a small software company years ago that had a quite strong product, but despite numerous briefings we never even got a mention from the Gartner analyst. We finally got so frustrated we asked point blank why we were omitted from the blessed ‘Magic Quadrant’. He responded, “Well, it doesn’t help that you don’t subscribe to any Gartner services.” So that day, we subscribed to a service we could barely afford and the next report showed us prominently in on the matrix. Magic!
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