McDonald’s in the US have a blog dedicated to their CSR efforts and it’s a good start. It seems a little overly produced (very slick videos just look out of place on a blog) and there is some criticism of the amount of response people are getting in the comments, but I guess like Dell, they will fix that. It is brave though, because this is a firm that people (well, some people) love to hate and they have big issues like obesity and labeling and marketing to kids to address… and who can forget the beat-up job that was Supersize me?
But the reason I’m blogging about it is because on this post they actually show video of a slaughter house and cows being led in. That is very brave and very open and very honest when you think about their core constituency. I would have loved to have seen the look on the Happy Meal brand manager’s face when the CSR team put that idea up. Good enough for me to subscribe.