“Someone like Me”

Two years ago our Edelman Trust Barometer identified that “a person like me” was becomming as trusted as so-called ‘experts’ and people of ‘authority’ with opinion formers. This year we reported that “a person like me” was more trusted on information about a company than the CEO of that company! This chart from Forrester (hat tip to Amelia Torode, of what I guess is online consumers, says the same, (though the question they asked is a little confusing/leading).

[tags]PR, Trust [/tags]

Categories Technology

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