Who’s In Charge?

I came across this terrific statistic from Forrester the other day:

And as if to highlight the point, Amelia posted these two YouTube versions of the brilliant Cadbury’s TV commercial which are a perfect illustration that even when a brand uses the traditional bought media channel, the real measure of success is when it becomes part of culture and properly embraced and democratised.

Another example is this creative take on one of the old Apple TV commercials, which shows that customers sometimes have longer memories than brand owners. The point of these consumer ads is that Apple is going against its old brand ethos in its recent behaviour on the iPhone. The idea that companies and brands could control what people thought of them was always a bit of an illusion, but now it’s positively dangerous.

[tags] Democratisation, Forrester, Cadbury, Apple, Amelia Torode [/tags]

Categories Technology

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close