A nice summary of this debate from my un-techy point of view from Lloyd Gofton.
1. There is no killer metric
2. Track anything possible to glean insight
3. Social media is not just about numbers
4. It’s all relative (focus on benchmarking and trends)
5. Measuring social media does not = ROI for social media
6. View monitoring social media as a social intelligence programme, involving the world’s biggest focus group
[tags] Social Media Measurement, Lloyd Gofton[/tags]