Sequoia Capital on surviving the downturn

A cheery little deck on how we got where we are and what tech firms should do about it. Much of this applies to PR firms by the way.

Hat tip Andy Lark who spotted this from Sequoia Capital

Categories Technology

1 thought on “Sequoia Capital on surviving the downturn

  1. Cheers David. Great presentation. Slide 21 should be drilled into the consciousness of all managers: manage what you can control (I’d add that there’s no point in trying manage what you can’t control and its a sure path to destruction); focus on quality; lower risk; and reduce debt. For PR businesses, managers need to stick firm to the fundamental 25/55/20 ratios and keep an iron grip on the debtor book.


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