Viral is in the eye of the beholder

5 thoughts on “Viral is in the eye of the beholder”

1. 

   Rachel January 25, 2009 — 8:41 pm

   I’ve seen so many people talk about the Cadbury’s Guerilla ad and I’ve never seen it. I have, however, seen the Gorilla ad many times and love it 😉

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2. 

   Stephen Davies January 25, 2009 — 10:11 pm

   “I know! Let’s get two small children posing for an 80s style photo and then when the boy’s digital watch ring-tone goes off we’ll make their eyebrows move in tune with it.”

   Bizarre and certainly original. Does it make me think positively about Cadbury’s? Not particularly.

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3. (Post author)

   David Brain January 25, 2009 — 10:24 pm

   Rachel…you are so right! Bad education.

   Stephen, to be fair I think this is an emotional appeal type advertising. There’s not much rational to say about a bar of chocie.

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4. 

   steve clayton January 25, 2009 — 11:17 pm

   this one doesn’t do it for me – much preferring the Virgin 25 and T-Mobile ads. When the little girl starts that nonsense with the balloon my ears bleed so I have to turn it off 🙂

   see you Tuesday!

   Steve

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5. 

   Simon Collister January 26, 2009 — 9:50 am

   That is just superb! I think they’ve got the casting spot on as well.

   @Stephen – David’s right, it is about emotional appeal but also “not thinking of Cadbury’s” is, in a round about way, thinking of Cadbury’s!

   Great way to start a Monday.

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