Viral is in the eye of the beholder

Loved the gorilla (now spelt correctly), hated the nonsense car race at the airport and just saw this one and love it. Cadbury back on track?

Categories Technology

5 thoughts on “Viral is in the eye of the beholder

  1. I’ve seen so many people talk about the Cadbury’s Guerilla ad and I’ve never seen it. I have, however, seen the Gorilla ad many times and love it 😉

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  2. “I know! Let’s get two small children posing for an 80s style photo and then when the boy’s digital watch ring-tone goes off we’ll make their eyebrows move in tune with it.”

    Bizarre and certainly original. Does it make me think positively about Cadbury’s? Not particularly.

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  3. Rachel…you are so right! Bad education.

    Stephen, to be fair I think this is an emotional appeal type advertising. There’s not much rational to say about a bar of chocie.

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  4. this one doesn’t do it for me – much preferring the Virgin 25 and T-Mobile ads. When the little girl starts that nonsense with the balloon my ears bleed so I have to turn it off 🙂

    see you Tuesday!

    Steve

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  5. That is just superb! I think they’ve got the casting spot on as well.

    @Stephen – David’s right, it is about emotional appeal but also “not thinking of Cadbury’s” is, in a round about way, thinking of Cadbury’s!

    Great way to start a Monday.

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