Street Dares

More nice work from Amelia and VCCP. Is really real advertising (ie starring the people you target) yet another admission of the fundamental flaw in the bought media propositiion? That it’s just not engaging enough now compared to the other things we have? I sometimes think that consumer made advertising falls into this trap as well, though of course the process of coming up with ads and the real engagement with customers that can foster can be hugely beneficial.

Categories Technology

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