The nice people at 72 Point recently listed some of the top UK PR folk on Twitter – are there any now who aren’t? We put the list through Jonny Bentwood’s fiendishly clever Tweetlevel to sort them in terms of Influence, Engagement, Popularity and Trust. And here are the results. Congratulations Andrew Bloch, but get back to the client work now please. And if your name is not here and you think it should be I apologise, but we just sorted the 72 point list.
| Account | Influence | Popularity | Engagement | Trust | ||
|---|---|---|---|---|---|---|
| 1 |  |
AndrewBloch | 60 | 52.7 | 52.2 | 48.7 |
| 2 |  |
drewb | 57.2 | 54.8 | 53.2 | 40.2 |
| 3 |  |
BrockleyCentral | 56.1 | 43.8 | 66.9 | 37.8 |
| 4 |  |
wadds | 55.7 | 50.8 | 61.1 | 34.6 |
| 5 |  |
DavidBrain | 55.6 | 52 | 46.1 | 40.2 |
| 6 |  |
marshallmanson | 55.2 | 49.7 | 52.9 | 38.3 |
| 7 |  |
robbrown | 54.3 | 52.4 | 51.1 | 38.2 |
| 8 |  |
fernandorizo | 52.8 | 45.4 | 55.9 | 33.8 |
| 9 |  |
PBizzle | 50 | 43.9 | 58.9 | 26.7 |
| 10 |  |
CandaceKuss | 49.6 | 51.6 | 46.4 | 27.7 |
| 11 |  |
munkyfonkey | 49.2 | 45.9 | 42.1 | 30.6 |
| 12 |  |
EmVicW | 47.8 | 43 | 46.3 | 25 |
| 13 |  |
BruceMcLachlan | 45.7 | 41.9 | 40.4 | 24.2 |
| 14 |  |
TelcoGeek | 45.1 | 41.6 | 57.1 | 23.1 |
| 15 |  |
adamrubins | 44.8 | 37.8 | 52 | 21.6 |
| 16 |  |
mynameisearl | 43.7 | 39.5 | 46.6 | 23.4 |
| 17 |  |
LeeNugent | 43.4 | 36.7 | 51.7 | 22.3 |
| 18 |  |
citizenrobert | 42.9 | 44.7 | 44.5 | 21.5 |
| 19 |  |
ADalrymple | 41.8 | 36.5 | 65.7 | 20.3 |
| 20 |  |
TonyLangham | 41.7 | 41.3 | 41.4 | 21 |
| 21 |  |
AparnaAswani | 41.7 | 35 | 46.3 | 19.8 |
| 22 |  |
flemingsean | 41.2 | 39.6 | 54.3 | 19.9 |
| 23 |  |
TBoneGallagher | 41 | 35.4 | 41.8 | 22.5 |
| 24 |  |
nathanlane | 39.6 | 38.3 | 36.1 | 22.4 |
| 25 |  |
bgbcomms | 39.2 | 42.4 | 39.8 | 21.6 |
| 26 |  |
Louwatson1908 | 39 | 30.2 | 46.5 | 19.9 |
| 27 |  |
muertemaria | 38.7 | 37 | 38.1 | 22 |
| 28 |  |
TFALO | 37.9 | 29.4 | 36.8 | 22 |
| 29 |  |
dermotfinch | 36.9 | 38.1 | 32.9 | 20.8 |
| 30 |  |
twiggasaurous | 36.7 | 35 | 48.9 | 20.2 |
| 31 |  |
StuartHehir | 36.5 | 33.4 | 40.9 | 19 |
| 32 |  |
MartinBostock | 36.3 | 33.1 | 42.5 | 27.1 |
| 33 |  |
jamesmacintosh | 36.1 | 36.7 | 36.6 | 19.5 |
| 34 |  |
cairbreUK | 36.1 | 39.5 | 45.1 | 18.2 |
| 35 |  |
rhodrih | 36 | 41.6 | 32.8 | 19.4 |
| 36 |  |
shaunwootton | 35.5 | 31.8 | 36.5 | 24.9 |
| 37 |  |
neilpbyrne | 35.5 | 32.2 | 46.3 | 16.7 |
| 38 |  |
Naked_Pheasant | 35.2 | 38.5 | 34 | 17.5 |
| 39 |  |
prboy | 35.1 | 37.7 | 33.6 | 17.4 |
| 40 |  |
bestym | 35 | 34.3 | 41.3 | 17.3 |
| 41 |  |
CharlesTatt | 34.8 | 39.7 | 46 | 18.4 |
| 42 |  |
adamclyne | 34.4 | 37.3 | 40.4 | 17.3 |
| 43 |  |
clarehinkley | 34.3 | 36.1 | 39 | 18.3 |
| 44 |  |
GPW_Portland | 34.1 | 43.3 | 56.6 | 19.8 |
| 45 |  |
hollyward37 | 33.3 | 34.1 | 47.6 | 20.6 |
| 46 |  |
Louisa_Osmond | 32.7 | 32.1 | 39.4 | 17.3 |
| 47 |  |
capbyrne | 31.8 | 44.9 | 7.7 | 17.8 |
| 48 |  |
GerryGrewal | 31.3 | 34.6 | 45.2 | 15.7 |
| 49 |  |
nick_clark | 31.3 | 31.2 | 40.1 | 15.7 |
| 50 |  |
JonLon | 31.1 | 36.5 | 35.1 | 16.4 |
| 51 |  |
nbishop | 31 | 32.3 | 44.5 | 15.1 |
| 52 |  |
hksports | 30.9 | 41 | 30.6 | 17.6 |
| 53 |  |
goodkind | 30.1 | 38.1 | 42.5 | 16.4 |
| 54 |  |
ravenscroft | 29.2 | 36.4 | 35.6 | 15.9 |
| 55 |  |
AndyPMartin | 29 | 30.5 | 41.6 | 14.4 |
| 56 |  |
mikepconway | 28 | 34.6 | 30.5 | 14.7 |
| 57 |  |
mattbuchs | 27.9 | 31.5 | 35.1 | 14.8 |
| 58 |  |
jasonnisse | 27.8 | 25.4 | 35.1 | 13.2 |
| 59 |  |
JackiePRCooper | 27.3 | 39.1 | 24 | 15.9 |
| 60 |  |
AlexG31 | 27 | 27.2 | 27.4 | 13.9 |
| 61 |  |
melissawz | 26.5 | 33.2 | 29.4 | 14.7 |
| 62 |  |
RobinWightUK | 25.8 | 37.4 | 23 | 15.3 |
| 63 |  |
simonglazer | 25.7 | 27.7 | 23.7 | 17.3 |
| 64 |  |
vickybeaney | 24.8 | 27 | 36.1 | 12.4 |
| 65 |  |
SteveFreshwater | 24.7 | 29.6 | 27.6 | 14.8 |
| 66 |  |
LaraLeventhal | 24.5 | 29.3 | 25.3 | 12.9 |
| 67 |  |
wriglesworthfb | 24.2 | 28.4 | 46.1 | 12.9 |
| 68 |  |
JGurling | 23.6 | 29.1 | 40.2 | 13 |
| 69 |  |
AlecSamways | 23.5 | 23 | 39.3 | 13.4 |
| 70 |  |
gilesfraser | 23.3 | 32.5 | 17.8 | 13.1 |
| 71 |  |
neilflash | 23.3 | 25.2 | 24.7 | 13.3 |
| 72 |  |
ReadKevinRead | 22.7 | 28.6 | 27.4 | 11.8 |
| 73 |  |
AngieMoxham | 22.5 | 32 | 29.2 | 13.1 |
| 74 |  |
FiThorne | 22.2 | 31.5 | 31.6 | 12 |
| 75 |  |
FrankieOliver | 22.2 | 28.8 | 19.2 | 11.8 |
| 76 |  |
LorettaTobin | 22.1 | 32.7 | 26 | 12.9 |
| 77 |  |
edstaples | 21.8 | 24.4 | 27.6 | 10.9 |
| 78 |  |
adiemoi | 21.6 | 26.4 | 19.9 | 11 |
| 79 |  |
SimonMatthews | 21 | 31.9 | 26.8 | 12.3 |
| 80 |  |
sargeng | 21 | 30.9 | 21.4 | 11.5 |
| 81 |  |
hbeaver | 20.9 | 28.8 | 18.5 | 11.5 |
| 82 |  |
MattNeale | 20.6 | 32.3 | 27.4 | 12.4 |
| 83 |  |
fergusareid | 20.3 | 21.5 | 36.2 | 9.7 |
| 84 |  |
bekspaczek | 20.2 | 21.5 | 27.3 | 9.8 |
| 85 |  |
leerobbrooke | 20 | 33.8 | 51.1 | 13.1 |
| 86 |  |
lukeblair | 19.3 | 22.1 | 27 | 10.2 |
| 87 |  |
andybellass | 19.2 | 25.5 | 26.7 | 10.8 |
| 88 |  |
samlythgoe | 19 | 20.2 | 31.3 | 9.7 |
| 89 |  |
MaxwellWright | 18.1 | 22.5 | 21.6 | 9.5 |
| 90 |  |
alistairkellie | 17.9 | 24.5 | 18.7 | 9.5 |
| 91 |  |
Minttea33 | 17.2 | 21.3 | 19.3 | 8.5 |
| 92 |  |
jdkinder | 16.7 | 24.1 | 25.9 | 9.5 |
| 93 |  |
PamCalvert | 15.8 | 30.3 | 2.9 | 10.5 |
| 94 |  |
ghutchinson | 15.7 | 22.9 | 15.3 | 8.9 |
| 95 |  |
AnneKendall | 13.9 | 23.4 | 5.1 | 8 |
| 96 |  |
judithmassey | 10.3 | 23.9 | 3.7 | 7.5 |
sixtysecondview.blog 
Damn their eyes…I’d have been in 9th place.
It’s a travesty, etc etc.
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I’d be in at 15th, though I know the list from 72 Point was agency heads. Perhaps this would be fairer if broadened out to not just senior people? It’s often the more junior (*ahem* younger) team members who are actually better at using Twitter.
Our digital director @markpack would be second, though…
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Yes Iain you are right. I just wanted to show that you can, as we do, sort a list by more than just followers. maybe PR Week should do a fuller (and therefore younger) list?
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Hi David, great idea. I was on the original 72Point list but missed out on yours so thanks for doing a recount – delighted to hear I rank 28th!
I agree with Ian’s point above, the most prolific PR Tweeters are definitely execs, AMs and ADs, and rightly so. It’s integrated into everything they do, personally and professionally.
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Reeling from the shock at the thought of people considering me in the least trustworhy.
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In at 13 for @chrisjlines – or would have been. Oh well, 13 isn’t my lucky number anyway.
I agree with some of the points above. On the original list, there seems to be a definite bias towards senior people, apparently simply because they are senior people. Dig a bit and some of those listed are neither very active on the platform or, in my humble opinion, particularly interesting in their use of it. Having said that, I should add that Mr Bloch, and several others listed, have certainly embraced Twitter and put it to good, consistent use.
I’ll continue to do what I do up here in my corner of North East England. One day perhaps, one day.
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I’d be number 1.
Best go find me a PR Week top 100 agency to run then.
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Steve you can come run edelman Emea as I’m off to Asia
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Lists are interesting but don’t tell the whole picture. Just had a really interesting chat with a French company called Linkfluence who’ve an amazing set of services looking at the issue of influence in social media — all built with their proprietary tech — in particular the role of gate keepers who enable brands to reach out beyond their immediate online community. More about it here http://sambrodie.blogspot.com/2010/09/online-influencers-and-gatekeepers-role.html
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