Tesco Korea… every little helps

Brilliant. Just brilliant. And I know from my colleagues there how much time people spend commuting in Seoul so this makes even more sense.

Via @PerrineB

1 thought on “Tesco Korea… every little helps

  1. Hi David,

    This is a fantastic example of using QR codes to drive sales and one that I’ll be sharing more widely.

    Brands are beginning to recognise that mobile is the next digital frontier ready to be discovered, but at present, too few are ready to leverage its vast potential.

    When you also consider that near field communication (NFC) chips just around the corner, there’s a very real chance Smartphones may end up replacing your wallet.

    Thanks,

    Ben

    P.S. I hope things are going well over in New Zealand?

    Like

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