Content is King #3 – Ultimate Getaway Week

Next up is this fantastic campaign we did for Hilton HHonors to endorse its “Fast Ways to Free Stays” promotion. An open call was made asking people to share stories of their hard work on Sina Weibo (China’s twitter equivalent). Through community voting, three winners were selected for an Ultimate Getaway Week — a “Fast Ways to Free Stays” — style experience — where winners enjoyed four hotel stays at different properties.

Footage from the journey was turned into a four-episode short film series, which has generated more than 1.4 million views online. Here is a summary wrap up video of the trip.

http://player.youku.com/player.php/sid/XMzUwMTgzMzA4/v.swf

Categories Digital, PR

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