New Jupiter report says nearly half of all marketers will use social media next year.
– 48 percent of brand marketers plan to use social marketing tactics in the next year, compared to 38 percent who did so last year.
– To capitalize on social marketing, marketers must harness brand advocates to penetrate social networking sites
– Users between 18 and 34 visit social networks daily
– Thirty percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only ten percent trust advertisements
marketers must create unique campaigns for different sites
More info can be found here:
Thanks to Jonny Bentwood our head of analyst relations strategy for this.
[tags]Jupiter Research, PR, Social Media [/tags]