Marketers Adopt Social Media

New Jupiter report says nearly half of all marketers will use social media next year.

Key points:

– 48 percent of brand marketers plan to use social marketing tactics in the next year, compared to 38 percent who did so last year.
– To capitalize on social marketing, marketers must harness brand advocates to penetrate social networking sites
– Users between 18 and 34 visit social networks daily
– Thirty percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only ten percent trust advertisements
marketers must create unique campaigns for different sites

More info can be found here:

http://www.tekrati.com/research/News.asp?id=8596

Thanks to Jonny Bentwood our head of analyst relations strategy for this.

[tags]Jupiter Research, PR, Social Media [/tags]