Thanks to Elle and Neville for spotting the Motorola ‘highest mobile phone and text’ wheeze that Edelman was a part of. As posted a couple of weeks ago, Justin Westcott was our man at base camp and you can read his account of what went on at The Last Man in Europe. The Motoriza Z8 worked perfectly by all accounts as did the traditional media outreach programme which looks to have made a clean sweep of UK publications with more coverage from around the world coming in by the hour. Great Edelman team and a fantastic client for actually doing the stuff most people just talk about doing.
[tags] Motorola, MOTORIZR Z8, Edelman, Everest [/tags]