It’s late and I am back in my hotel room after a very long, but very good day. This evening in Moscow we announced our acquisition of Imageland, Russia’s number one agency and number three in Ukraine. It’s been a long haul on this one, but this deal means that Edelman now has an owned presence in All the BRIC (Brazil, Russia, India and China) countries….the only network to do so.
We have also got some pretty great colleagues who do fabulous work . . . and I am really excited about their mobile capabilites. They do great SMS campaigns and have a real understanding of that area. Our social release is here, and the long version below:
Edelman, the world’s largest independent public relations firm, announced today that it is acquiring 70% of Imageland Russia and 50% of Imageland Ukraine, two of the largest PR firms in their respective markets and long-term Edelman affiliates. Terms of the deal, which is expected to close by May 1st, were not disclosed.
“We’ve always considered Russia high among our priorities and that’s why we’ve partnered with Veronica Moiseeva’s Imageland agency for the last ten years. Imageland provides us, and our clients with access to the services of the largest and most sophisticated, creative, and full-service communications firms in Russia, an important developing economy,” comments Richard Edelman, President & CEO, Edelman.
“The Ukrainian economy is developing fast and so the opportunity to be the first global PR presence there is also very exciting. Our global clients have been looking for support from us in both these markets and we’re happy we can now provide that from an Edelman-owned office;” he added.
Veronica Moiseeva founded Imageland in 1991, and the business has grown to become Russia’s largest PR firm. With more than 80 professionals in Moscow and St Petersburg and 20 in Kiev (where an office was opened in 2004), the firm earned more than $6M in revenue in 2007, supporting clients such as City of Moscow, DHL, Evrocement, Roche and several Russian federal departments. Imageland provides excellence across a number of communications services including health and consumer marketing and corporate reputation, and is a pioneer in digital services, which matches one of Edelman’s areas of excellence. The firm has been increasingly integrated with Edelman: participates in in-house training programs; has a number of employees working in Edelman offices; and currently supports several of Edelman’s global client relationships, including Abbott, AstraZeneca, Microsoft, Pfizer.
Veronica Moiseeva said: “Our decision to join with Edelman is all about extending our global reach, adding new services and practices for our clients and giving our people more opportunities for growth. At the same time we will help Edelman support leading Russian and Ukrainian companies around the world. It is an outstanding fit for us, both strategically and culturally and like Edelman, we have prized our independence very highly. We share the same vision, commitment to innovation, client service and quality as well as passion for results.”
“We have a strong relationship with Imageland and have worked with Veronica Moiseeva and her team for years. We’re a perfect fit. They are strategic, entrepreneurial and creative colleagues, qualities typified by their early adoption of digital communications techniques. They think like we think, and we’re excited that they’re formally joining our family,” said David Brain, Edelman’s European CEO.