Trust in Russia

Today Richard Edelman and I presented the Russian data of the Trust Barometer in Moscow. Here are some of the key points:

Russia:

General Trust Patterns (35-64) – The least trusted national identity; high use of social media:

  • Unlike many of its European peers, business is the most trusted institution in Russia.
  • Russia and France have the lowest trust in media as an institution of any country surveyed.
  • Russia has the lowest trust in NGOs of any country surveyed.
  • Russian companies are among the least trusted headquarters nationalities (along with Chinese and Mexican companies)
  • Social/environmental track record is a less important driver of trust among Russian opinion elites than in any other country surveyed.
  • Having age in common is a greater factor in building trust in a person sharing information about a company in Russia than in any other country surveyed.
  • Significant increases in credibility of articles in business magazines, conversations with friends and peers and news coverage on the radio over the past year.
  • Russian opinion elites give the lowest credibility scores of any countries surveyed to articles in newspapers.
  • Russian opinion elites give the lowest credibility scores of any countries surveyed to a person like yourself.
  • Strong social media orientation:

    – Higher usage of blogs for information about companies than in any country surveyed; higher usage of video-sharing sites than all countries but China; higher usage of social networking sites than all countries but China and Brazil.
    – One-third of Russians say that they share their opinions about companies with people they know through online forums/groups/networks.
    – Russians (51%) are second only to Chinese (66%) in reporting that they participate in live discussions with others when they go online.

[tags] Edelman, Trust Barometer, Imageland [/tags]

Categories Technology

1 thought on “Trust in Russia

  1. Sorry to have missed you while you were in town. Some interesting findings, though.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close